Chris Maddock - Brandable Chunks
Today or perhaps most likely it’s in the distant future, we’re going to define, what I call brandable chunks and how you can use this technology to get across your brandable pieces of information in an advertising campaign. I don’t mean to wax too weird here about stuff, but as I say in some of the writing classes that I teach, if done correctly, brandable chunks are an opportunity in a piece of creative that you can actually move people not only psychologically, but physiologically.
That’s a cool goal for a piece of creative work and especially for advertising. You’d have to agree that if you can move neural juice across the synapse, whether it be in a book or in a piece of advertising, then that thing’s working better than not doing that.
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